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Leicestershire’s Business Gateway and Â鶹´«Ã½ Leicester (Â鶹´«Ã½) are working together to offer a unique opportunity to anyone with a business start-up idea. 

Â鶹´«Ã½’s Crucible programme, which has successfully supported 60 businesses over the last five years, is now being made available free of charge, thanks to the Business Gateway.

     

The five-month Crucible Start-up programme will provide practical masterclasses in business essentials such as marketing, finance, intellectual property law, copywriting, and growth management.  Each session is delivered by a businessperson who is also an expert in that area because of their personal experience with their own business.  

For example, the marketing session is led by Jenny Cross, founder of marketing agency, Cross Productions.  Branding and funding is led by Cristian Zuzunaga whose company creates a range of fashion and homewares using textile designs.  Interior designer Abigail Hall who creates high end interiors shares her expertise in business and change management.   
    
  

Sonia Baigent, chair of the Business Gateway Board, said: “It’s so important to nurture new business ideas in order to keep our economy vibrant and evolving. To do that, you have to make sure that the people with these ideas receive the very best support at the start of their journey, within a creative and stimulating environment.  That’s what we’re getting with the Crucible programme.

“We know that one of the things that differentiates Â鶹´«Ã½’s approach is their focus on the individual.  As well as providing the essential business foundations, the Crucible team really build people’s confidence, resilience and belief in themselves as entrepreneurs who can succeed.  85% of the businesses launched through Crucible over the last five years are still going.”       

Percy Emmett, Director of Â鶹´«Ã½'s MBA programmes, who oversees The Crucible, said: “We are thrilled to partner with the Business Gateway to support Leicestershire’s SMEs.  

“Businesses will have workshops with our team of experienced trainers who are all businesspeople with years of experience across a range of sectors. This will be supplemented with advice and mentoring through personal 1-2-1s.  

“The Crucible is Â鶹´«Ã½’s flagship business start-up programme, and we are pleased that we are now able to offer our training to SMEs. Our philosophy at Crucible is to focus not just on the business idea, but on developing the resilience and confidence of these emerging entrepreneurs.  That’s what’s really different about Crucible.”

Anyone interested in taking part in the Crucible Start-Up programme, which begins on 24 February, should contact the Business Gateway on 0116 366 8487 or growthhub@bizgateway.org.uk