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As a dedicated and accomplished lecturer in the field of marketing, I bring over a decade of experience in both teaching and research to the academic community. Throughout my career, I have had the privilege of instructing and mentoring students at various academic levels, from undergraduates to postgraduates. My teaching philosophy revolves around fostering critical thinking, creativity, and practical application of marketing concepts. I believe in the power of experiential learning, integrating real-world case studies and industry insights into my lectures to equip students with the skills necessary to excel in the ever-evolving marketing landscape.

I have extensive understanding to bridge the gap between concepts and research, which helps students to not only learn, rather apply them practically. Field experiments, simulations, literature review, internship reports as teaching pedagogies are few to mention.
My research contributions have aimed to advance the frontiers of technology adoption and marketing knowledge. My work has been published in reputable journals, with a focus on behaviour intention, motivation, perceived risk, and mobile application adoption.

My ongoing research is exploring the role of marketing and its role in creative, cultural and heritage industries as sustainable social business and business models. Specifically, I am scrutinizing their sustainable ecosystems and the marketing strategies they employ with purpose–driven visions. I am investigating the intricate interplay between these ventures and their dynamic role with stakeholders.

In parallel with my teaching and research endeavours, I am an affluent with various data analysis software’s such SPSS, SmartPLS, Gephi, AMOS, data visualization – orange, word cloud, NVivo and WEFT.

• Narang, R., & Chhonker, M.S. (2020). Understanding food delivery-apps and FHRAI guidelines: A restaurant entrepreneur’s perspective. International Conclave on Globalizing Indian thoughts. P.337.
• Chhonker, M.S., Verma, D., Kar, A.K. & Grover, P., (2018). m-commerce technology adoption: thematic and citation analysis of scholarly research during (2008-2017). The Bottom Line. Vol. 31 No. 3/4, pp. 208-233.
• Chhonker, M. S., Verma, D., & Kar, A. K. (2017). Review of technology adoption frameworks in mobile commerce. Procedia computer science, 122, 888-895.

• Technology adoptions
• Digital Transformation
• Sustainable business models

• 2020  - Doctor of Philosophy in Management, Department of Management Studies, Malaviya National Institute of Technology – Jaipur (India)
  Dissertation: Mobile-App Adoption in Tourism and Hospitality: Understanding Influence of Customer Typology based on Uses, Gratification and Risk Perception
• 2010  - Master of Business Administration, National Institute of Tourism & Hospitality Management, Hyderabad (India), August 2010.
• 2010  - Master of Commerce (Distance Learning), St. Johns College, Agra (India)
• 2008  - Bachelor of Commerce, St. Johns College Agra (India)

• Chhonker, M.S., Agarwal, G, Zaidi, H., (2023). Cultural and Creative Industries as Agents of Sustainability: Investigating SDG11 through Agra Heritage Walks. Presenting at British Academy of Management, presented at University of Sussex 4-6th September 2023.
• Wyley, C, Cunningham, N, Lohmeir, J, Chhonker S., M., (2022). Understanding the priority lifelong educational needs of the International Development Sector. Presented at GDI Workshop 15-16 March 2022.
• Chhonker S., M. (March 2020). Understanding impediments of travelling apps: A thematic and sentiment analysis approach based on eWOM. Presented at International Conference on Business Interventions for Effective Management of Technology and Innovation held at the Indian Institute of Management, Sirmaur, India.
• Ramana C., V., Suri, M., Chhonker S., M. (January 2020). Opportunities and Challenges for Airline Companies in India: An exploratory study. 6th International Communication Management Conference (ICMC 2020), held at MICA, Ahemdabad, India.
• Chhonker S., M., Verma, D., Kar K., A., (December 2018). Typology based on risk perception and uses & gratifications: A study on travelers using mobile apps in India. Presented at 18th GLOGIFT conference held at IIM Lucknow, India.
• Narang, R., Chhonker S., M., (December 2019). The Influence of FHRAI guidelines on Restaurant Owners: An Exploratory Study. Presented at 102nd Annual Indian Economic Association Conference, AURO University, Surat, India.